Tétouan, Morocco: Things to Do & Why to Visit in 2026
With a new direct flight connecting London to Tétouan from March 2026, Morocco’s elegant northern city is stepping quietly into the spotlight.
Fondly known as the “White Dove”, Tétouan is defined by its striking whitewashed architecture, Andalusian heritage, and peaceful Mediterranean energy. Less hectic than Marrakech and less touristed than Fez, it offers deep cultural immersion, without the crowds.
I recently had the privilege of writing this article for The i Paper and realised I had additional notes to share, so keep reading for more on this compact city in northern Morocco.
If you’re looking for an authentic Moroccan city break with beaches, art, and history, here’s why Tétouan deserves your attention.
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Why Visit Tétouan?
A UNESCO-listed medina without the mass tourism
Proximity to Mediterranean beaches (15km)
Morocco’s leading fine art school and contemporary art scene
Spanish-Moorish architecture and history
Easy access to the Rif Mountains and Chefchaouen
Things to Do in Tétouan
Explore the UNESCO Medina of Tétouan
Medina of Tétouan
Tétouan has one of the most architecturally complete medinas in Morocco, and one of the least crowded.
Wander through whitewashed alleyways, artisan workshops, and traditional souks without the crowds of Marrakech. The medina’s Andalusian influence sets it apart, reflecting centuries of Spanish-Moorish heritage. This is a medina to explore slowly.
Discover Morocco’s Leading Art School
Institut National des Beaux-Arts
Founded in 1945, the INBA is Morocco’s most prestigious fine art school. The school sometimes hosts events, contact via their website. Its influence spills into the city’s café culture, galleries, and creative spaces. For design-minded travellers, this artistic pulse gives Tétouan a uniquely intellectual edge.
Visit Tétouan’s Museums
Archaeological Museum (rich in Roman-era artefacts)
Museum of Modern Art, housed in a former Spanish train station
These smaller museums offer depth without crowds, perfect for culturally curious travellers.
Relax on the Mediterranean Coast
Just 15km from the city, you’ll find sandy Mediterranean beaches at Tamuda Bay and Martil.
Luxury resorts such as Royal Mansour Tamuda Bay and Banyan Tree Tamouda Bay sit alongside relaxed beach towns and hidden coves. Tétouan makes an ideal culture-and-coast combination.
Take a Day Trip to the Rif Mountains & Chefchaouen
Chefchaouen. The famous “Blue City” is just 60km away. The surrounding Rif Mountains also offer scenic hiking and traditional village life, a compelling contrast to the coast.
Where to Eat in Tétouan (Local Recommendations)
Seafood, Spanish dishes, and regional Moroccan specialities feature highly on menus in Tétouan. Chez Rida, a sandwich shop close to Place el Mechouar, was a great local recommendation.
When I asked the team at Norte Coffee Gallery for their favourite local food spots, they suggested:
Chahd Cham (Avenue 10 Mai) – for a classic bocadillo sandwich
Omar’s Burgers – they only sell simple smashed burgers and small Coke bottles
Avenida or Rahmuni – for traditional Moroccan patisserie
Esquina del Pescado – seafood
Restinga – seafood with alcohol served
This is a city where you can eat well without inflated tourist pricing.
Where to Stay in Tétouan
One of Tétouan’s biggest advantages? Beautiful riads at lower prices than Marrakech or Fez.
Riad Aziman
Traditional style with panoramic views, Moroccan detailing, and modern comforts, including a rooftop jacuzzi pool.
Doubles from approx. £60 per night.
For more accommodation inspiration, read my full guide to Where to Stay in Tétouan.
Is Tétouan Worth Visiting?
Yes, if you:
Prefer fewer tourists
Enjoy art and design
Want a cultural city break near beaches
Are looking for an alternative to Marrakech or Fez
Value authentic local interaction
Tétouan offers cultural immersion without the “polish-for-tourism” atmosphere found in Morocco’s larger cities.
FAQs About Visiting Tétouan
Where is Tétouan in Morocco?
Tétouan is located in northern Morocco, near the Mediterranean coast and the Rif Mountains.
Is Tétouan safe for tourists?
Yes. Tétouan is generally considered safe, with fewer tourists and less hassle than larger Moroccan cities.
How far is Tétouan from Chefchaouen?
Approximately 60km (around 1.5 hours by car).
Can you combine Tétouan with a beach holiday?
Absolutely. Mediterranean beaches at Tamuda Bay and Martil are just 15km away.
With its whitewashed medina, artistic identity, and Mediterranean proximity, Tétouan is one of Morocco’s emerging city breaks for 2026.
Read this blog post for more tips on Where to Stay in Tétouan
Sally Kirby is a UK-born travel writer based in Morocco. She has co-authored Lonely Planet Morocco and DK Eyewitness guidebooks.
If you would like help planning your trip to Morocco, I offer a travel planning service with a 30-minute Zoom call (GBP50/USD65).