Hello, I’m Sally, a freelance travel writer and co-author of Lonely Planet and DK Eyewitness guidebooks. I aim to help readers and travellers explore African countries with confidence, ease, and greater awareness. Whether through written articles or travel-planning calls, my goal is to use my local knowledge and trusted networks to help people connect more deeply, feel safe, and travel with cultural understanding.

A career in travel planning for specialist UK tour operators taught me to discern “luxury”. I’ll advise when to splurge and when to save, usually for the experience. I’ve visited hundreds of properties across Africa and brought many more dream Africa trips to life.

Originally from the UK, Morocco has been home since 2018. With over 20 years of experience in the travel industry, as a travel planner and a writer, I have been fortunate to work with award-winning companies such as Black Tomato, DK Eyewitness, The Telegraph, Lonely Planet, The i Paper, Adventure.com, and Time Out.

I love creating fresh content for my blog and social media, and working with travel businesses that inspire me. I offer travel planning calls on Zoom for 30 minutes (USD65/GBP50). Read more about this service here.