Services

Sally Kirby smiling, wearing a gray sweatshirt, in a room with a blurred background showing plants and outdoor scenery.

Clarity Call 

For independent travellers planning a trip to Morocco and South Africa. You’ve done some (or a lot of) research, and don’t necessarily want a tour operator, but you do want to speak to a passionate travel expert who’s well-connected on the ground. Have your questions answered in real time on a video call. Get up-to-date tips, driver-guide recommendations, advice on what’s realistic/ what to avoid, narrow down itinerary options, and the best places/ways to book.

30-minute video call, GBP50, book a slot here.


on a safari drive in marataba south africa

Newsletter writing 

For safari agencies and small travel businesses looking to commit to a monthly newsletter service.  You want engaging, interesting content and other suggestions to keep in touch with your clients in a way that’s authentic to you. Build trust, and you’ll be the first person they think of for travel to Africa. I’ll help you plan ahead for a 6-month strategy. We’ll have a call two weeks before the newsletter goes out to discuss key points. I’ll write, you send it.

Fee GBP200, based on an 800-word newsletter. Get in touch to start your 6-month plan.


Exterior of a restaurant with a variety of potted cacti and succulents in front, featuring a neon sign partially reading 'Healthy Lets Be Cuisine', with warm interior lighting visible through large glass windows.

Travel copywriting

For travel brands that want to create fresh content and work with a like-minded professional with decades of on-the-ground experience in the African travel industry. Looking to create accommodation descriptions with more personality, less brochure jargon? Or destination guides that sing with your unique insights? Let's use your website to establish your brand as an authority, build trust, and inspire clients to travel with you. I offer editing and writing support, drawing on my experience as a tour operator and digital and print writer.

Hourly rate GBP50. Let's talk about your project.


Lakeside retreat, main thatched dining area at Greystoke Mahale Tanzania

Hotel reviews 

For hotels and lodges that want their unique story understood and shared, no generic write-ups here. You want a review that captures your essence, the owner's vision, how people feel when they’re there, and the subtle details that make you different. Written by someone who's reviewed hundreds of properties across Africa and the Indian Ocean and can easily tune into what's genuinely distinctive. I write engaging, honest, and simple reviews that help readers quickly understand who it's for and why it's unique. 800-1000 words published as a blog on my website, with the right to use the review across your marketing, provided it's credited and left unedited.

Fee on request, depending on scope. Want me to visit? Let’s chat.


tea set up at cafe Ait Ben Haddou

Travel Writing for Media (Print and Digital)

For publications seeking a confident, professional writer with genuine on-the-ground experience. I write features, reported pieces, and first-person narratives spanning budget to luxury travel, backed by decades of experience across Africa and a strong network of local and industry contacts. As a surfer and yoga teacher, I bring a natural focus to holistic wellbeing, connection, nature, and slower ways to travel — alongside a passion for photography that shapes how I see and tell a story. If you value local expertise, cultural understanding, and fresh narratives, let's chat.

If you have other writing, travel planning, or storytelling requests, call me, and we'll figure it out!


  • “Her expertise, insights, recommendations and introductions were invaluable as I planned what turned out to be the trip of a lifetime.”

    — Kevin. G

  • “As someone who had never before traveled to Morocco, nor even traveled alone internationally before, I found Sally's advice to be spot on.”

    — Customer

  • "That was amazing! Excited for our beautiful adventure. Thank you Sally for your time, your insights and great energy. Morocco is lucky to have you."

    Jennifer and family