This arty Mediterranean city is a surprisingly undiscovered gem

Written By Sally Kirby

If Marrakech is Morocco’s tourist capital and Casablanca its commercial capital, then Tétouan is the artistic capital. In this northern city, you’ll find a quietly confident creative scene underpinned by a legacy of craftsmanship. Published in The i Paper.

Sally Kirby

Sally Kirby is a British travel writer based in North Africa. Co-author of Lonely Planet Morocco and DK Eyewitness guidebooks, she writes for The Telegraph, Time Out, Adventure.com, and The i Paper. She helps travellers bring their ideas to reality through her travel planning calls.

Previous

Where to Stay in Tétouan, Morocco 2026
Next

Tétouan, Morocco: Things to Do & Why to Visit in 2026