I travelled to Morocco several times for work and pleasure before moving here in 2018.

A career in luxury travel taught me how to discern luxury and gave me lots of experience in planning intricately detailed itineraries for cash-rich, time-poor travellers.

Nowadays, when planning trips, I prefer to leave space for spontaneity and mix it up in terms of the budget. I know when to splurge—for a treat—and when to save—usually for the experience. I am comfortable offering local experiences I have enjoyed, from scenic bus rides or overnight trains to street-food snacks and shopping tips.

I love to help people travel with greater awareness, sensitivity, and cultural understanding. Whether through my written articles or travel planning services, the goal is to enable visitors to Morocco connect deeper, feel safe, and travel confidently.

I offer travel planning services if you’re considering a trip to Morocco and need local expertise or guidance with creating your itinerary. I am not a licensed travel agency, but I would like to offer you friendly advice, relevant contacts, and itinerary suggestions. You will remain an independent traveller and can choose how you travel: public transport, self-drive or with a private driver. Based on my experiences, your interests, and your needs, we will go over itinerary ideas, including accommodation options, from affordable guesthouses to five-star palaces. You can book directly - usually with a discount - or via a third-party booking engine like Booking.com.

The travel planning service fee is GBP50/USD65 for a 40-minute online call, or via email is an option if preferred. Send me a message at sally_kirby@hotmail.com, and let’s see what we can co-create!